About - Michael Warwick (Or Mike to his friends)

James Michael Warwick

Professional Skills

Analytical / Problem solving: Highly analytical, with the ability to troubleshoot and problem solve using available data.

Technical Minded / Marketing Focused: Comfortable and knowledgeable when communicating and collaborating with both technical and marketing teams.

Career summary

Business Analyst (February ’12 – Present)

  • Delivering Managed E-Commerce platforms for clients, ensuring that the site has been developed to Marketing best practices using knowledge gained from working within the Marketing Solutions Team.

Senior Marketing Solutions Engineer (March ’06 – February ‘12)

  • Providing technology and analytical solutions to fulfil the business needs of the online marketing teams servicing tear 1 multi-channel retailers across all key digital channels (paid and natural search, affiliate, social media, display, email, mobile) as well as owned platforms (website, mobile and social).
  • Selection and ongoing management of key 3rd party technology suppliers.
  • Conception, requirement gathering, specification, project management, and delivery of in house applications used by the marketing teams, including PPC Portfolio Manager, Summits product feed to PPC management automation solutions, using both internal and outsourced development teams.
  • Translation of analytics statistics into actionable information for use by the Marketing Team.
  • Proficiency in using Excel and Databases to analyse, manipulate, and interpret large amounts of data.
  • Contribute to the global technology strategy of the company.

E-Commerce Manager (July ’04 – March ‘06)

  • Development and launch of companies first e-commerce platform
  • Design of all online and offline as well as in-store marketing collateral
  • Customer relations management

Founder / Developer (January ’11 - Present)

  • To increase the profile of the live music scene in Hull the website was put together to allow both venues and promoters of Hull to advertise their gigs using an easy to follow administrator area.
  • The website was put together as a short project over Christmas

Training and qualifications

Certificate in Business Analysis Practice (ISEB) (April ‘12)

The Knowledge Academy

Computer System Engineering BEng (September ’01 – June ’04 )

2.1 | Brunel University

A Level (Mathematics, Design and Technology, Physics) (September 1999 – June ’01 )

B,C,D respectively | Ysgol y Creuddyn


112 Wallwood Road, Leytonstone, London, E11 1AL


Mobile: 07736 316 309

DOB: 23rd September 1982


Drivers Licence: Full UK

Systems used:

  • Google Adwords / Analytics
  • DC Storm (Marketing Analytics)
  • Omniture Site Analytics
  • MS Office advanced

Professional bodies:

  • Institute of Practitioners in Advertising (IPA)
  • Chartered Institute of IT (BCS)

Key skills:

  • Expert web analytics knowledge.
  • Highly numerate.
  • SQL data manipulation.
  • Even mix of technical and marketing knowledge.
  • Excellent attention to detail.
  • Exceptional problem solver
  • Strong HTML, CSS & webmaster skills
  • Pro-active

Interesting Facts:

  • Attending gigs and listening to music, including hosting an acoustic gig inside my flat.
  • Regular Badminton player.
  • Keen cyclist and recently completed the London to Brighton Bike Ride for charity.
  • Climbing hills, rocks or mountains.
  • Twitter, Foursquare and general social media early adopter.


Available on request